Outsourcing and Offshoring to the Philippines

 

Offshoring experts:  DiversifyISS are experts in assisting businesses establish their own offshore teams (also commonly referred to as outsourced staff, offshore outsourced staff, remote staff or BPO) in the Philippines.  

Benefits to business: The benefits of offshoring are many and include promoting growth without incurring massive overheads, operating 24/7/365 as well as achieving  increased value for your staffing dollar spend. 

Industry specialisation: DiversifyISS specialises in assisting businesses in the professional services and retail sectors with offshore staffing implementation, including strategy and planning.

Why the Philippines?: With 94% English literacy, 400,000 graduates each year and an average age of just 22 the reasons for choosing the Philippines as your offshoring destination are many.

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Is it possible to offshore your law firm knowledge management?

Tuesday, Feb 24.

It’s not that long ago that the idea of offshoring roles within a law firm was completely unheard of, well at least in most Australian law firms.

In recent times there has been a surge in the range of functions that are being successfully offshored or outsourced by law firms.  These now include finance functions such as accounts payable and receivable and payroll, marketing functions such as database maintenance and development, graphic design and digital content production/dissemination and now, increasingly, parts of knowledge management.

Feb24

Is it possible to offshore your law firm knowledge management?

Tuesday, Feb 24.

It’s not that long ago that the idea of offshoring roles within a law firm was completely unheard of, well at least in most Australian law firms.

In recent times there has been a surge in the range of functions that are being successfully offshored or outsourced by law firms.  These now include finance functions such as accounts payable and receivable and payroll, marketing functions such as database maintenance and development, graphic design and digital content production/dissemination and now, increasingly, parts of knowledge management.

You can find both high quality precedent coders and workflow managers in the Philippines and if you take into consideration the abundance of Filipino legal graduates you can start to comprehend the major opportunities and benefits in developing a large component of your knowledge management team offshore.

With the increasing pressure in developing and successfully implementing more ways to cost effectively produce legal work the importance of investing in a law firms’ knowledge management systems cannot be underestimated. The problem is that trying to increase investment in this function in Australia can be both expensive and difficult which ultimately leads to a lack of investment into a function that is a now a critical component in promoting growth. Firms that do not invest in innovative knowledge management systems will quickly find themselves left behind

The benefits of offshoring include the obvious cost savings but also go well beyond this. 

The opportunities that can be offered by Australian employers to Filipino staff mean that it is possible, if your offshoring strategy is well executed, to achieve staff retention at levels well beyond those in Australia.  

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Offshore digital marketing teams

Tuesday, Jan 27.

The Philippines has an excellent reputation for staff with high quality creative skills. In recent years this has led to an explosion in the amount of digital marketing work that is being performed for Western countries by offshore Filipino staff.

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Offshore digital marketing teams

Tuesday, Jan 27.

Offshore digital marketing teams

 

Digital marketing is a very recent and quickly evolving space.  As more and more business is transacted over the internet  the importance of managing your digital strategy is growing exponentially both in terms of both the direct marketing of your products/services and also for verification of the quality of those products/ services.  

 

Many businesses are coming to realise that it can be difficult to completely outsource the responsibility for effective performance of this function and instead are moving all or at least a substantial part of their digital marketing activities in house.  With the range of skill sets required to effectively implement a digital marketing strategy this can however be a difficult outcome to achieve cost effectively – this is where the use of offshore Filipino staff can be a great advantage.

 

The Philippines has an excellent reputation for staff with high quality creative skills. In recent years this has led to an explosion in the amount of digital marketing work that is being performed for Western countries by offshore Filipino staff.  From graphic designers to social media monitors, copy writers, web developers and digital marketing managers it is possible to build a complete offshore digital marketing team in the Philippines. 

 

When it comes to setting up an offshore digital marketing team you will however need to take your time and be careful with your recruitment.  A number of the staff you will be looking to recruit will be in high demand and in order to attract their interest you will need to make sure that both your salary package is attractive and that the offshoring provider you are partnering with has a reputation as an employer of choice.  Filipinos are extensive users of social media and will quickly find out the reputation of your offshoring provider in the market place.  The best indicator of a providers’ performance is their annual staff turnover – this is a question well worth asking through the provider selection process.

 

In addition it may be worth consider recruiting graduates and training them to meet your needs.  Some providers have partnership arrangements with well-regarded universities that will help give you access to quality graduates.  Whilst there may be a greater initial investment of time and effort the medium term payoff of proceeding this way can be both a high level of staff loyalty and also a much better value proposition – graduate salaries can be up to one tenth that of candidates with 5+ years’ experience.

 

Regardless of which way you chose to proceed with your offshore team the cost savings are worth it.  If you do an apples and apples comparison of the total costs of employing someone in Australia (including all on costs such as rent, electricity etc) against the cost of engaging the same person in the Philippines the savings are likely to be in the order of 70% or more.

 

 

 

 

 

 

 

 

 

 

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The key ingredients for successful offshoring

Tuesday, Jan 20.

Once you have made the decision to use offshore staff you need to consider it fits in with the businesses overall strategic plan and is well thought through and planned.

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The key ingredients for successful offshoring

Tuesday, Jan 20.

The key ingredients for successful offshoring

 

Planning

For any major project to work well it is very important that it fits in with the businesses overall strategic plan and is well thought through and planned.  Offshoring initiatives need to be driven top down through the business if they are to be truly embraced and the potential benefits fully realised.

 

Pilot

Those businesses considering using offshore labour for the first time should consider first running a pilot program to fully understand the considerations which will arise.  To have an effective pilot program it is important to document at the outset what success will look like, agree how long the pilot program will run for and fully review and evaluate the results of the pilot once completed.  Incorporating the learnings from the pilot program into future plans will be very beneficial. 

 

What to start with?

It is best to start offshoring with simple internally facing functions.  Ideally functions that will free up existing bottlenecks or otherwise make life easier for your current staff will help greatly with staff buy in.  Initially avoid client facing functions as you want to ensure that things are running very smoothly and that you have thought through you clients’ likely reactions before you make the decision to expose them directly to your offshore team.  Marketing and accounting support roles are easy ones to begin with, some examples of roles to consider beginning with might include data entry, bookkeeping, paralegal support, graphic design and search engine optimisation.

 

Staff Communication

Once you have made the decision to use offshore staff you need to consider how you will communicate this to your local team.  In the absence of any formal communication they will of course assume the worst and this may lead to local staffing issues.  If you don’t plan to make any local staff redundant but are merely looking to add resource and replace people as they leave through natural attrition you should let your staff know. Even if you are planning to make staff redundant letting everyone know in advance who is likely to be affected and who isn’t will help a lot with your internal change management.

 

Take your time

The most important thing of all when thinking about moving to engage staff offshore is to take your time. There will almost certainly be issues which will arise and by starting small and growing as you learn you will minimise any likely impact and allow you the time understand how to make offshoring work for your business.  In addition you should let your staff know from the outset that there will be teething issues and ask for their patience in working these through.  Expectation management is very important to ensure that they give you the time to make the offshore staff strategy work for your business. 

Treat your offshore team the same way you would treat your local team.

 

 

 

 

 

 

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